Michelle Riedlinger is a senior lecturer in the School of Communication at the Queensland University of Technology, Brisbane, Australia. Her research focuses on the communication of environmental science, health research, and risk assessment. Michelle has worked as a science communication practitioner for over 25 years. As a communication consultant, she has worked on projects focussed on climate variability, dryland salinity, ecology, catchment management, and river health. This professional experience developed her interest in online science communication and evidence-informed public advocacy.